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General Information

Salary
The national salary is £41,463 - £45,276, London salary range is £47,657 - £52,040. Your salary will be dependent on your base location.
Working Pattern
Full Time, Part Time, Part Time/Job Share, Flexible Working
Vacancy Approach
External
Location
National
Region
National
Closing Date
02-Jun-2025
Post Type
Permanent
Civil Service Grade
SEO
Number of jobs available
1
Reserve List
12 Months
Job ID
5611

Descriptions & requirements

Job description

Senior Marketing Manager (SIO)

Contact: Laura Graham (laura.graham@justice.gov.uk)

This is an exciting opportunity for a marketing professional to join a high performing and highly motivated team, delivering marketing and advertising campaigns that make a difference to people’s lives.

The Recruitment Marketing team is a specialist marketing function within the Recruitment and Retention Communications (RRC) team – part of the Ministry of Justice’s award-winning communications team. We are responsible for delivering high impact recruitment marketing campaigns that ensure the Ministry of Justice has the people it needs to deliver its priorities of swift access to justice, protecting the public and reducing reoffending. This includes attracting several thousand new prison and probation staff each year and 2,000 magistrates.

Our new flagship ‘Extraordinary Jobs’ campaign launched in September 2023, to bring together all recruitment for HM Prison and Probation Service under one unifying campaign brand.

Role overview

The Senior Marketing Manager role offers the opportunity to deliver data-driven marketing campaigns to influence public opinion and behaviour and help shape the perception of the MoJ’s work with key audiences.

The successful candidate will project manage and oversee delivery and evaluation of external marketing for the prison recruitment campaigns. This could be across paid media, partnerships, PR or a combination of channels.

You will help define communications objectives, develop in-depth understanding of our audiences, work with agencies to create content for a wide range of external channels and evaluate the impact and success of communications.

The Recruitment Marketing team utilises a variety of marketing channels (including paid media, paid partnerships, influencers, email, PR, TV and digital audio) to drive awareness and consideration in our prison, probation and magistrate roles.

 

This role is ideal for a dynamic and creative communicator who has experience in developing and implementing marketing campaigns and is passionate about executing best-in-class communications.

Key responsibilities

·         Campaign delivery: Project manage and oversee delivery of the MoJ’s priority recruitment campaigns, both through building awareness and consideration of priority roles and driving quality applications.

·         Work with research agencies and in-house resource to develop, deliver and evaluate campaigns against clear objectives, outcomes and timeframes.

·         Successfully deliver data-driven campaign messages across multiple platforms and channels - collaborating with stakeholders, agency partners and other government departments.

·         Advise, influence and collaborate with agencies, in-house teams and partners to achieve optimised shared goals, improving ROI on paid media where possible.

·         Work with creative agencies to develop creative and content that resonates with your target audience and is suitable for a variety of marketing channels.

·         Source and manage a pool of case studies to bring your communications to life.

·         Manage and oversee campaign budgets.

·         Develop strong sector knowledge and a good understanding of the business priorities for different policy areas, helping to anticipate and identify opportunities and risks by liaising with policy and operational teams in the department.   

·         Regularly update content on the recruitment websites so they remain relevant and provide applicants with the most important recruitment information, adhering to best practice content design.

·         Briefing and advising staff across the department at all levels on communications and campaigns, including Ministers, frontline staff and senior policy and operational colleagues.

·         Line management of a (IO) Recruitment Marketing Manager to help you deliver on the above.

Person specification

·         You are experienced in marketing and/or advertising across any of paid, owned or earned media

·         You have experience managing external agencies (media planning, media buying, creative, PR) to deliver against shared goals, or have agency experience yourself

·         You have experience of marketing evaluation (e.g. Google Analytics, UTM tagging, data visualisation tools)

·         You have an understanding of data and how to use it effectively in planning and evaluating campaigns

·         You are able to communicate clearly and with confidence, both verbally and in written format

·         You have experience communicating with different demographics, and have a proven track record of delivering messaging to a wide range of communities and audiences

·         You are a team player and a champion of collaboration and innovation, who is comfortable working under pressure.

How to apply

Please submit a CV and statement of suitability (no more than 750 words) explaining how your skills and experience make you the ideal candidate for this role with reference to the key responsibilities and person specification above.

We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Delivering at Pace
  • Managing a Quality Service
Additional Information

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). All employees will be expected to spend a minimum of 60% of their working time in an office, subject to local estate capacity.

Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised role: all successful candidates will be appointed to the nearest viable office nearest to their home postcode and on its respective pay scale.  This will be at either a HQ building (subject to desk allocation, a Justice Collaboration Centre (JCC) or a Justice Satellite Office (JSO) – See Map. All employees will be expected to spend a minimum of 60% of their working time in an office, subject to local estate capacity). 

For current MoJ employees, your base location will need to be changed to the nearest viable office (to your home postcode), either at a HQ building, JCC or JSO within the National Office Network and moved its location’s respective pay scale (any legacy arrangements/locations will need to be amended).

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.

MoJ candidates who are on a specialist grade, will be able to retain their grade on lateral transfer.

All candidates who are currently in receipt of Mark Time / Pay Protection should ensure they are familiar with the new policy on permanent and temporary promotion which can be found on the employee intranet.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices. Standard full time working hours are 37 hours per week. MoJ welcomes part-time, flexible and job-sharing working patterns, where they meet the demands of the role and business needs. All applications for part-time, flexible and job-sharing working patterns will be considered in accordance with the MoJ’s Flexible Working policy.

Benefits

The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.

Pension

The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.

Training

The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.

Networks

The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.

Support

  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on www.GOV.UK or Childcare Choices. You can determine your eligibility at https://www.childcarechoices.gov.uk/.
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

For more information on applying for a role as a candidate with a disability or long-term condition, please watch our animated videos.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the TBS Recruitment Enquiries Team.

Diversity & Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy.

A Great Place to Work for Veterans

The "Making the Civil Service a Great Place to work for veterans" initiative includes a guaranteed interview scheme to those who meet the minimum criteria to provide eligible former members of the Armed Forces with opportunities to secure rewarding jobs. Allowing veterans to continue to serve their country, and to bring highly skilled individuals with a broad range of experience into the Civil Service in an environment, which recognises and values your previous service in the Armed Forces.
For further details about the initiative and eligibility requirements visit: https://www.gov.uk/government/news/making-the-civil-service-a-great-place-to-work-for-veterans

Redeployment Interview Scheme

Civil Service departments are expected to explore redeployment opportunities before making an individual redundant. The MoJ is committed, as part of the Redeployment Interview Scheme, to providing opportunities to those who are 'at risk of redundancy'.

MoJ is able to offer an interview to eligible candidates who meet the minimum selection criteria, except in a limited number of campaigns. Candidates will not be eligible for the Redeployment Interview Scheme if they are applying on promotion.

Civil Service Nationality Rules

This job is broadly open to the following groups:

  • UK nationals
  • nationals of the Republic of Ireland
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) https://www.gov.uk/settled-status-eu-citizens-families
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
  • Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window) https://www.gov.uk/government/publications/nationality-rules

Reserve list

A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles.

Contact Information

MoJ:

If you require any assistance please call 0345 241 5359 (Monday to Friday 8am - 6pm) or e mail moj-recruitment-vetting-enquiries@resourcing.soprasteria.co.uk

Please quote the job reference 5611

HMPPS

If you require any assistance please call 0345 241 5358 (Monday to Friday 8am - 6pm) or e mail moj-recruitment-vetting-enquiries@resourcing.soprasteria.co.uk

Please quote the job reference 5611

Application form stage assessments

Experience
We will assess your experience for this role via the following methods
CV or Work History, Statement of Suitability
Statement of Suitability
Guidance for the Statement of Suitability
Please submit a CV and statement of suitability (no more than 750 words) explaining how your skills and experience make you the ideal candidate for this role with reference to the key responsibilities and person specification above.
Evidence of Experience
CV or Work History, Statement of Suitability

Interview stage assessments

Interview Dates
Interviews to be confirmed
Behaviours
Communicating and Influencing
Delivering at Pace
Managing a Quality Service
Technical
Ideas
Implementation

Other Assessments

Which assessment methods will be used?
Presentation
Use of Artificial Intelligence (Al)
You must ensure that any evidence submitted as part of your application, including your CV, statement of suitability and behaviour examples, are truthful and factually accurate. Please note that plagiarism can include presenting the ideas and experiences of others, or generated by artificial intelligence, as your own.
Level of security checks required
Security Clearance (SC)