Ministry of Justice

Are you a creative storyteller who can bring complex messages to life through compelling written and visual content? Do you enjoy combining creativity with technical skill to produce high-quality digital content to reach diverse audiences? 

At the Office of the Public Guardian (OPG) we are looking for an ambitious content specialist to join our communications team as Creative and Channels Manager.  

You will create content that guides customers through the LPA application process and shape campaigns that both educate the public and encourage them to plan for their future.  

As our content production specialist, you'll work closely with our Digital Engagement Manager (who leads on channel strategy and social media management) to deliver accessible, on-brand content that supports our strategic objectives.  You will lead on content creation across a wide range of formats, including website copy, blogs, graphics, animations and video, as well as supporting internal and external communications projects.  

This is a varied and hands-on role, suited to someone who enjoys working across disciplines, managing multiple projects, and taking ideas from concept through to delivery.  You will be a confident copywriter and designer, comfortable switching between formats and channels, and passionate about creating clear, jargon-busting comms that genuinely support and empower our customers and colleagues. 

In return, you will have the opportunity to develop your skills in a supportive, forward-thinking environment, enjoy flexible working, and become part of an ambitious, proactive, and award-winning team.

How you'll succeed 

You'll work as part of the Creative and Channels team, acting as the primary content creator for campaigns and projects, ensuring all materials are on-brand, accessible, and optimised for their intended channels. 

You will report to the Senior Creative and Channels Manager. 

You will: 

• Act as the primary content creator for campaigns and projects, producing high-quality written, visual, and some video materials that are on-brand, accessible, and optimised for digital channels.  

• Write clear, compelling copy for different platforms, adapting tone and style for different audiences.  

• Champion OPG’s brand, ensuring consistency and quality across all content and channels.  

• Work with our internal communications colleagues on projects and messages within OPG and MOJ.  

• Use social media metrics and performance data to inform content decisions, optimise engagement, and report on effectiveness and impact.  

• Work in partnership with the Digital Engagement Manager, to improve our digital channels and content strategy. 

• Provide flexible support across the communications team and OPG, undertaking additional tasks as needed to help deliver on strategic objectives. 

• Manage multiple projects simultaneously, ensuring deadlines and budgets are met while maintaining high creative standards. 

About you 

Essential Criteria 

• Content Creation: Able to write clear, accurate copy for different platforms, with strong attention to detail and willingness to adapt based on feedback. A good awareness of basic SEO principles is also essential 

• Design: Experience creating original graphics, adapting existing templates, and applying design principles. 

• Digital & Accessibility: Confident in preparing and publishing online content with a practical understanding of web formatting, content structure, and how these support both user experience and SEO. 

• Data & Insight: Able to use analytics to inform decisions and optimise content, taking an audience-first approach. 

• Working independently: Comfortable managing multiple projects with competing deadlines, flagging issues early, and delivering work without close supervision 

• Continuous Learning:  Committed to keeping skills up to date, with an interest in trends, tools and best practice in digital content and communications. Desirable Criteria 

Desirable but not essential 

• Design: Working knowledge of Adobe Illustrator.
• Website: Experience using Wordpress and CMS development skills.
• Video: Proficient in Adobe Premier Pro with experience in filming, editing and basic photography 

Assessment 

We will be using Success Profiles to assess your communication and delivery abilities. 

As part of the application process, you will be asked to complete a CV and personal statement that provides examples of Civil Service behaviours and competencies based on the Government Communication Professional Competency Framework. 

At the interview, you will be asked to give a presentation that you have prepared in advance. 

Behaviours 

We'll assess you against these behaviours during the selection process: 

• Communicating and Influencing
• Delivering at Pace

Technical skills 

We'll assess you against these GCS technical skills during the selection process: 

• Ideas – Digital
• Insight - Digital 

Interview 

Should you reach the interview stage, you will be asked to give a short 5-minute presentation in the interview on a specified topic that will be sent to you in advance. 

In interview, you will also be asked additional questions across the aforementioned Civil Service behaviours and competences based on the Government Communication Professional Competency Framework and be required to provide relevant examples. 

About our organisation 

The Ministry of Justice is one of the largest government organisations with more than 65,000 staff in offices, courts, and prisons across the country. 

The department is delivering ambitious plans to make sure prisons are safe, secure, and provide genuine rehabilitation, to provide a modern courts and justice system, and to support our world-leading legal sector. 

Within the MoJ, this role supports the delivery of campaigns and communication activity for the Office of the Public Guardian, an executive agency of MoJ. 

OPG's role is to support people who may lack the mental capacity to make certain decisions for themselves, such as about their health and wellbeing or financial affairs. It enables people to plan ahead so that someone they trust can support them, or make certain decisions for them, if they lose capacity in the future. OPG also supervises people appointed by the court to help manage someone's affairs where they've lost mental capacity. This could be due to age-related conditions such as dementia, mental illness, ill health, or an accident. 

Across MoJ we are guided by our shared values – purpose, humanity, openness, and togetherness. We believe in our purpose, providing justice for our society; we care about each other and those we work with, we show them humanity; we are open to learning and innovating, both in ourselves and the things we do; and we want to work together, collaborating with colleagues throughout MoJ and far beyond. 

Working patterns and locations  

We provide a truly flexible culture including working from home, job-sharing, and part-time work to support our people in being the best they can be. 

OPG has offices in both Birmingham and Nottingham, but also the opportunity to work from one of the Ministry of Justice collaboration hubs based in locations across the country. Wherever you are based, all staff are expected to attend their office at least 40% of their working week. Regular travel to Birmingham and Nottingham at least once a month is also required for team meetings and other business needs.  

In this role you will become part of the Government Communication Service (GCS), the professional body for government communicators - https://gcs.civilservice.gov.uk/ 

Please note – we will routinely recruit individuals at the bottom of our salary scale for all our communications roles. 

Benefits 

Flexible working hours: The Ministry of Justice offers a flexible working system in many offices. 

Annual Leave: Generous allowances for paid holiday starting at 25 days per year, rising as your service increases. There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis. 

Pension: The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best. 

Training: The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities. 

Support: A range of 'Family Friendly' policies such as opportunities to work reduced hours or job share. Access to flexible benefits such as salary sacrifice arrangements for childcare vouchers, and voluntary benefits such as retail vouchers and discounts on a range of goods and services. Paid paternity, adoption, and maternity leave. Free annual sight tests for employees who use computer screens. 

Networks: The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual, and transgender employees.