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Communications / Marketing

Senior Digital Content Manager – 59653
£41,747 – £47,591


We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit:

The Ministry of Justice supports a range of issues that have a profound impact on people’s lives. We are at the heart of the justice system, and our priority work ranges from prison reform to modern justice and support for victims.

We are looking to appoint an ambitious and creative Senior Digital Content Manager to help us deliver daily digital content that truly make a difference across our portfolios – Probation, Sentencing, Prisons, Courts and Justice. You might know our team’s work from the upskirting campaign or perhaps you’ve seen our work on other hugely important subjects such as reducing reoffending, non-consensual sharing of imagery, victims rights, swifter access to justice or building sustainability in prisons.

Here are a few examples of our recent work:

Reducing Reoffending with Sebastian Vettel

Supporting Prison Leavers – Stacey’s Story

British Sign Language Jury Access

Upskirting campaign

Victims Code Comes Into Force

National Disability Strategy

Meet Probation Officer Sam

HMP Five Wells – Smarter Prisons

The Clink Restaurant

Sentencing and Public Protection

How a Probation Officer fights crime

So what does the job entail? You will take a leading role in managing, prioritising and publishing digital content across our social media channels, as well as building partnerships with cross government colleagues, stakeholders and digital influencers in this space. Our work has a strong audience focus and you will be at the forefront of finding creative ways to engage with different groups with an interest in our work. Exceptional creativity, attention to detail, collaboration and a passion for the work we do is key. As is the ability to manage several priorities under pressure and to tight deadlines.

We are a happy unit and vacancies in this team are rare. We pride ourselves on having a great team culture and a focus on innovation, storytelling and making a difference in people’s lives. You will play an important role in digital communications community across government  and in upskilling colleagues and senior leaders in digital best practice to maintain our status as a centre for excellence.

You will report into the Head of Content and Channels.


  • Produce, commission, oversee and publish high-quality, audience-focused digital content for key MoJ announcements and low/no cost campaigns – making use of creative content, partnerships and existing/emerging digital channels.
  • Identify, prioritise and bring to life creative and strategic opportunities to reach intended audiences, using MoJ and non-MoJ channels in a key portfolio area(s)
  • Put insight and evaluation at the heart of all your work – from ideation to evaluation – to ensure we are able to measure impact and reach our intended audiences.
  • Work collaboratively with a range of colleagues in press office, external affairs, the campaigns team, policy and the private offices of senior leaders and ministers.
  • Build relationships with other government departments, partners and influencers to enhance the reach of our key messages online.
  • Confidently upskill others in the use of digital communications to support the department’s objectives including senior leaders, ministers and colleagues.
  • Line management of IOs/Apprentices where required.
  • Attend shoots within the UK and take on occasional out-of-hours work, in agreement with your line manager.

Person specification 

  • Proven experience in leading ambitious digital content and low/no-cost campaigns that are audience-focused, channel-specific and  grounded in insight.
  • Extensive experience in crafting, commissioning, designing and publishing a diverse range of creative digital content for Twitter, Facebook, Instagram, Linkedin and YouTube.
  • A passion for, and knowledge of, best practice digital content, emerging channels and the latest tools.
  • Strong analytical skills and experience of using evaluation to analyse the impact of your work and acting on results to revise your approach.
  • Good understanding of online risk and how to mitigate it.
  • Ability to work confidently with a range of colleagues, external partners and ministers, and to influence and prioritise direction of work.
  • Very strong written and verbal skills; you will be transforming complicated information into easy-to-understand content for specific audiences.
  • Experience in line management within the design/communications sector.

Application process

We will be using success profiles to assess your communication and delivery abilities.

As part of the application process, you will be asked to complete a CV and provide examples of Civil Service behaviours (PDF) and competences based on the Government Communication Professional Competency Framework (PDF).

At the interview, you will be asked to give a presentation that you have prepared in advance.


We’ll assess you against these behaviours during the selection process:

  • Working Together
  • Delivering at Pace

And these GCS competences:

  • Comms – Ideas: Digital
  • Comms – Insight: Digital
  • Comms – Impact: Digital


£41,747 - £47,591

Additional Information

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised roles, the successful candidate(s) will be appointed to a MoJ office location, which may include their nearest Justice Collaboration Centre or Justice Satellite Office. This will be discussed and agreed on the completion of pre-employment checks.

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on ‘modernised’ terms in their current post or onto ‘unmodernised’ MoJ terms if they are on ‘unmodernised’ terms at their current post. Details will be available if an offer is made.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.


The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.


The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.


The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.


The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.


  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on UKor Childcare Choices. You can determine your eligibility at
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

The Civil Service embraces diversity and promotes equal opportunities. As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the SSCL Recruitment Enquiries Team.

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: