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Communications / Marketing

Senior Digital Content Manager – 40585
£36,798 - £47,591


We welcome and encourage applications from everyone, including groups currently underrepresented in our workforce and pride ourselves as being an employer of choice. To find out more about how we champion diversity and inclusion in the workplace, visit:

The Ministry of Justice supports a range of issues that have a profound impact on people’s lives. We are at the heart of the justice system, and our priority work ranges from prison reform to modern justice and support for victims.

We are looking to appoint an ambitious and creative Senior Digital Content Manager to help us deliver digital campaigns that truly make a difference. You might know our team’s work from the upskirting campaign over the past year, or perhaps you’ve seen our work on other hugely important subjects such as stillbirth, non-consensual sharing of imagery or prison and probation.

Here are a few examples of our recent work:

Upskirting campaign

Stillbirth consultation

Claudia’s Law comes into force

So what does the job entail? You will take a leading role in managing digital campaigns across our social media channels, as well as building partnerships with digital influencers in this space. Our work has a strong audience focus and you will be at the forefront of finding creative ways to engage with different groups with an interest in our work. Creativity, attention to detail, collaboration and a passion for the work are key. As is the ability to manage several priorities under pressure and to tight deadlines.

We are a happy team and vacancies in this team are rare. We pride ourselves on having a great team culture and a focus on innovation and making a difference in people’s lives. You will line manage one team member, and play a key role in upskilling others in digital best practice. We encourage the team to play an active role in the digital communications community across government.

You will report into the Head of Content and Channels.


  • Produce, commission and oversee high-quality, audience-focused digital content for key MoJ announcements and low/no cost campaigns – making use of creative content, partnerships and existing/emerging digital channels.
  • Identify and bring to life creative and strategic opportunities to reach intended audiences, using MoJ and non-MoJ channels.
  • Work collaboratively with a range of colleagues in the campaigns team, press office, design agency (Design 102) and private office.
  • Build relationships with other government departments, partners and influencers to enhance the reach of our key messages online.
  • Confidently upskill others in the use of digital communications to support the department’s objectives.
  • Put insight and evaluation at the heart of your work to ensue we are able to measure impact and reach our intended audiences.
  • Take on occasional out-of-hours work, in agreement with the Head of Content and Channels.

Person specification 

  • Proven experience in leading ambitious digital campaigns that are audience-focused, channel-specific and grounded in insight.
  • Extensive experience in crafting, commissioning, designing and publishing a range of creative digital content.
  • A passion for, and knowledge of, best practice digital content, emerging channels and the latest tools.
  • Strong analytical skills and experience of using evaluation to analyse the impact of your work and acting on results to revise your approach.
  • Good understanding of risk and how to mitigate it.
  • Ability to work confidently with a range of colleagues, external partners and ministers, and to influence direction of work.
  • Very strong written and verbal skills; you will be transforming complicated information into easy-to-understand content for specific audiences.

If you work in a related communications discipline and are interested in moving into digital, we are happy to chat, so please get in touch with Hannah Young or Amy Khan as below.

Application process

We will be using success profiles to assess your communication and delivery abilities.

As part of the application process, you will be asked to complete a CV and provide examples of Civil Service behaviours (PDF) and competences based on the Government Communication Professional Competency Framework (PDF).

At the interview, you will be asked to give a presentation that you have prepared in advance.


We’ll assess you against these behaviours during the selection process:

  • Working Together
  • Delivering at Pace

And these GCS competences:

  • Comms – Ideas: Digital
  • Comms – Insight: Digital
  • Comms – Impact: Digital

Additional Information

Working Arrangements & Further Information

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on ‘modernised’ terms in their current post or onto ‘unmodernised’ MoJ terms if they are on ‘unmodernised’ terms at their current post. Details will be available if an offer is made.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.


The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.


The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.


The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.


  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits,retail vouchers and discounts on a range of goods and services.
  • For any moves across the Civil Service may have implications on your ability to carry on claiming childcare vouchers
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.


The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

1-      To Shared Service Connected Ltd (0845 241 5358 (Monday to Friday 8am – 6pm) or e mail;

2-      To Ministry of Justice Resourcing (;

3-      To the Civil Service Commission (details available here)

The Civil Service embraces diversity and promotes equality of opportunity.

There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

Grading Structure Review

The Ministry of Justice is currently undergoing a review of posts which are currently graded at Band A to realign our grading structure with the majority of the wider Civil Service.

Posts advertised at Band A may be graded at either Grade 6 or Grade 7 once the review has taken place.