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Communications / Marketing

Senior Communications Insight & Evaluation Manager – 68652
£37,683 – £48,067


We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit:

Job Title:    

Senior Communications Insight & Evaluation Manager


Band B/SEO – 24 month contract If applying on loan, there is an expectation that you will return to your substantive post on completion of this role, although it is possible longer-term or more permanent roles in the MOJ communications team will become available. Applicants should discuss this with their line manager before applying. 




MoJ Communications & Information Directorate/External Communications


Prison Resourcing Communications Team 

Are you looking for an opportunity to work in an exciting new team on challenging and complex issues that have a big social impact? Do you want to use your research experience to help shape ground-breaking communications strategies and plans?

We are looking to appoint an ambitious, and experienced senior insight and evaluation manager who can help provide top-quality insight and evaluation to work in our central award-winning Ministry of Justice team.  The MoJ is a major government department, at the heart of the justice system and the award winning communications team sits within the Ministry’s Performance, Strategy and Analysis Group. We pride ourselves on having a supportive team culture and a focus on innovation and making a difference in people’s lives.

About the role

You will work to provide insight and evaluation support to an ambitious and exciting new prison resourcing communications team.

The team will be responsible for using no-cost press to increase understanding of the work prison officers to encourage applications for roles and to increase public awareness of these often hidden, yet vital roles. The team will also support the retention of existing prison officers through innovative regionally tailored internal communications, which will be delivered in partnership with prison governors.

Insight and evaluation in MoJ communications is a key area of growth to support the department and Ministers. You will play an integral role in leading on integrating and embedding insight and evaluation into the new team, helping them to ensure that innovative communications strategies are underpinned by audience insight and to ensure that communications are evaluated to demonstrate impact.

You will also help the team to identify actionable learnings that can be used to inform future communications planning. As this is a new role, this is a great opportunity to use your research experience to shape how the team uses insight and evaluation to inform the teams communications strategy.

You will also be leading on the design and management a variety of research projects with communications colleagues to provide insight that underpins innovative communications and marketing, this may include carrying out primary research fieldwork with diverse audiences such as prison staff and prison governors.  

Attention to detail, initiative and a passion for how research can inform communications are key. As is the ability to manage several priorities under pressure and to tight deadlines.

In return, we offer investment in your development and wellbeing at work, a competitive pension and benefits arrangements. You will have the full support of the growing MoJ insight and evaluation team. This role will also offer access to extensive professional insight support networks, with insight and evaluation professionals in the MoJ and across Government. You will also have access to best practice learning and development opportunities.    


  • To be the sole insight and evaluation lead for the new prison resourcing communications team.
  • Ensure that the prisons resourcing team have a good understanding of insight and evaluation approaches for external and internal communications, and lead on the development of pre and post-communication research and evaluations, including monthly team reporting and quarterly evaluations and insight gathering projects.
  • Provide clear and up-to-date understanding of audience motivations, barriers and behaviours and recommendations on how to reach them.
  • A passion for designing, leading and managing a variety of research projects to provide insight that underpins innovative communications and marketing, including leading on and running fieldwork with a diverse variety of audiences
  • Lead on developing social media insights on relevant topics – via our social listening platform Brandwatch.
  • Confidently upskill others outside of the core team in the use of insight and evaluation best practice to support the teams and wider department’s objectives.
  • Ensure that the data and insights we collect lead to genuinely actionable insights to help inform future comms activities – especially when measuring our overall comms objectives.
  • Engage colleagues creatively and innovatively across the whole of comms in a variety of ways with insight and evaluation – including bringing data to life visually.
  • Work collaboratively with a range of across communications, policy and private office.

Person specification 

  • Proven solid market research experience, ideally carrying out primary research across both quantitative and qualitative methodologies focussed on communications research.
  • A passion for, and knowledge of best practice insight and evaluation techniques for communications, including social listening.
  • Extremely strong analytical and technical skills such as questionnaire design, use of Excel for analyising data, use of powerpoint for presenting data, Google Analytics and social listening.
  • Proven account management experience, with ability to commission research against agreed objectives, and to ensure high quality delivery when using agencies.
  • Ability to tackle complex research questions with determination and attention to detail, and draw evidence-based conclusions and recommendations.
  • Ability to work confidently and collaboratively with a diverse range of colleagues, external partners and ministers, and to influence direction of work.
  • Experience of working to tight deadlines and managing uncertainty and complexity to deliver business objectives.
  • Very strong written and verbal communication skills, including presentation skills; you will be transforming complicated data into easy-to-understand actionable insights for specific audiences.
  • The ability to bring data to life, translating research findings into actionable comms-focussed insight and generating genuine engagement with insight.

Application process

We will be using success profiles to assess your communication and delivery abilities.

As part of the application process you will be asked to complete a CV and personal statement.

Your personal statement should demonstrate your suitability in no more than 1000 words that highlights the reason you are interested in the role and how your experience makes you the best candidate for the role requirements. In your statement you should also make particular reference to the Civil Service behaviours (PDF) and Government Communication Professional Competency Framework (PDF).

Civil Service Behaviours

We’ll assess you against these Civil Service behaviours during the selection process for SIO/SEO level:

  • Delivering at Pace
  • Working Together
  • Changing and improving
  • Communicating and influencing  

And these Government Communications Professional competences at SIO/SEO level:

  • Insight

Please not that that feedback will only be provided if you attend an interview.

Security clearance and residency

If you are successful at interview, we will work with you to acquire SC security clearance. This is a straightforward process for most people but does, generally, require you to have been resident in the UK for at least the last five years.

At the interview, you will be asked to give a presentation that you have prepared in advance.


The national salary is £37,683 - £41,506, London salary is £43,647 - £48,067. Your salary will be dependent on your base location

Additional Information

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised roles, the successful candidate(s) will be appointed to a MoJ office location, which may include their nearest Justice Collaboration Centre or Justice Satellite Office. This will be discussed and agreed on the completion of pre-employment checks.

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on ‘modernised’ terms in their current post or onto ‘unmodernised’ MoJ terms if they are on ‘unmodernised’ terms at their current post. Details will be available if an offer is made.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.


The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.


The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.


The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.


The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.


  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on GOV.UK or Childcare Choices. You can determine your eligibility at
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

The Civil Service embraces diversity and promotes equal opportunities. As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the SSCL Recruitment Enquiries Team.

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: