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Communications / Marketing

Head of International Campaigns – maternity cover (12 months) – 69951
£51,767 – £64,135


We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit:

Job title: G7 – Head of International Campaigns – maternity cover (12 months)

Vacancy Description:

The Ministry of Justice is looking for a dynamic and creative communications professional to lead the development and delivery of our high-profile, first class international campaign for a one-year maternity cover.

The successful applicant will lead campaigns for the international portfolio, focussed on our flagship “GREAT Legal Services” campaign, which is under the banner of the cross-Government GREAT campaign. You will join and oversee an ambitious team of three, promoting the UK’s legal offer overseas and win business for our law firms, chambers and courts, as part of the MOJ’s international strategy. Your role will involve the strategic development and implementation of this campaign, critically assessing insight to develop engaging content and impactful international events, which will encourage international audiences to choose the UK for their legal advice. You will be confident engaging with audiences across the globe and the UK legal sector, working with policy colleagues at MoJ, colleagues at the Foreign and Commonwealth Development Office (FCDO) and Department for International Trade (DIT), building close working relationships with embassies around the world, and in designing and delivering major first-class events at home and overseas or virtually.

You will also be part of the wider strategic communications and campaigns team, with potential opportunity to develop and deliver additional campaigns as required. You will be flexible in your approach and quick to respond to new priorities. This is a unique opportunity to work on an international and domestic portfolio, communicating top government priorities to a wide range of audiences from senior lawyers to international businesses and stakeholders.

Have you got strong experience of leading campaigns, both paid-for and no-cost, to deliver a high return on investment? Do you have a strong track record of establishing insight to set stretching objectives, and meeting them? Are you as confident setting the strategic direction for a campaign, as you are in delivering it through high impact events and engagement at home and abroad? If so, you could be the perfect candidate for this role.

The job is based in the Strategic Communications and Campaigns team (part of the Communications Directorate). You will work alongside an existing Band A (G7) who leads domestic policy campaigns for the prison and probation and victims policy area, and be part of a wider team including insight & evaluation, digital, external affairs and strategic communications. You will report into the Deputy Head of Strategic Communications and Campaigns. Your role will involve working with policy and communications colleagues, Ministers, private offices and Special Advisors to define communications objectives, understand audiences, create content for external channels and evaluate the impact and success of communications activity.

Key responsibilities

  • Developing, leading and implementing the GREAT Legal Services campaign strategy aimed at overseas legal buying audiences – encouraging them to choose the UK for their legal advice.
  • Using the OASIS strategic approach (Objectives, Audience Insight, Strategy/Ideas, Implementation, Scoring/Evaluation) to implement and evaluate the campaign.
  • Creating compelling content, activity and events that increase positive perceptions of the UK’s legal offer and propensity to buy UK legal services.
  • Delivering a first-class customer journey to take audiences from awareness to understanding to action (converting leads into business wins).
  • Leading the ‘GREAT Legal Services’ Campaigns Team – comprising two Band Bs (SIOs) and one Band C (IO).
  • Working collaboratively with policy and communications colleagues, Ministers, private offices, Special Advisors, Other Government Departments, British Embassies, and the legal sector to further campaign goals.
  • Advising on and developing strategic communications approaches, including creating new campaigns, across new and existing MOJ priorities as required.

Person Specification

  • Passionate and energetic campaigner with a proven track-record of delivering successful, integrated marketing campaigns, preferably with experience of delivering events and communications internationally.
  • Ability to work under pressure, manage competing priorities and deliver at pace.
  • Confident communicator and excellent relationship-builder who can work with ministers and influence senior leaders, stakeholders and building alliances to support campaign delivery.
  • First-class strategist, able to see the bigger picture, think long-term, and align campaign goals to the department’s objectives
  • A motivational leader with strong line-management skills and an ability to develop a talented team.
  • Excellent written and oral communications skills.

Success Profiles

Applications will be assessed using the Civil Service Success Profiles Framework.

This will focus on experience, assessed through your CV, Statement of Suitability and (for shortlisted candidates) in interview.

Performance will also be assessed based on the following four behaviours, which will be assessed through your Statement of Suitability and (for shortlisted candidates) your interview:

  • Seeing the Big Picture
  • Leadership
  • Delivering at Pace
  • Working Together


  • A CV setting out your career history, with key responsibilities and achievements. 
  • A Statement of Suitability (no longer than 1250 words) explaining how you consider your personal skills, qualities and experience provide evidence of your suitability for the role, with particular reference to how you meet the behaviours stipulated. 

Appointment term:

  • This role is being offered as a fixed term role for 12 months

Salary range: 

  • National £51,767 – £59,590
  • London £55,720 – £64,135


  • Regular attendance in London (102 PF) as well as WFH and/or MOJ Hubs

Working arrangements:

  • Applications are welcomed from candidates that require flexible working arrangements. 

Security Clearance:

SC – You will need to confirm your employment history for at least 3 years prior to the date of the application. If you have spent significant time abroad in the last 5 years you may be required to give a reasonable account of the reasons why.

Selection Process

Overview of process

This role is being advertised in accordance with the Civil Service Recruitment Principles. 

Shortlisted candidates will be invited for interview in early February (dates TBC), and the anticipated start date is mid-April.

How to Apply

Please complete the application, submitting a CV and a short personal statement outlining your suitability for the role, focusing on the behaviours stipulated (no longer than 1250 words).

Further Information:    

For further information about the role please contact Jane Buswell – 


The national salary range is £51,767 - £59,590, London salary range is £55,720 - £64,135. Your salary will be dependent on your base location

Additional Information

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised roles, the successful candidate(s) will be appointed to a MoJ office location, which may include their nearest Justice Collaboration Centre or Justice Satellite Office. This will be discussed and agreed on the completion of pre-employment checks.

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on ‘modernised’ terms in their current post or onto ‘unmodernised’ MoJ terms if they are on ‘unmodernised’ terms at their current post. Details will be available if an offer is made.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.


The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.


The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.


The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.


The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.


  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on GOV.UK or Childcare Choices. You can determine your eligibility at
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

The Civil Service embraces diversity and promotes equal opportunities. As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the SSCL Recruitment Enquiries Team.

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: