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Communications / Marketing

Head of Campaigns – International, Courts and Justice – 37956
£52,845 - £63,500
London

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We welcome and encourage applications from everyone, including groups currently underrepresented in our workforce and pride ourselves as being an employer of choice. To find out more about how we champion diversity and inclusion in the workplace, visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity

We’re looking for a dynamic, creative communications professional to lead the development and delivery of high-profile, first class campaigns for a one-year maternity cover.

The successful applicant will lead campaigns for the international, courts and justice portfolios, most notably the flagship “Legal Services are GREAT” campaign, which is under the banner of the cross-Government GREAT campaign. You will join and oversee an ambitious team, promoting the UK’s legal offer overseas and win business for our law firms, chambers and courts, as part of the MOJ’s international strategy. Your role will involve the strategic development and implementation of this high-profile campaign, critically assessing insight to develop engaging content which will encourage international audiences to choose the UK for their legal advice. You will be confident engaging with audiences across the globe and the UK legal sector, working with colleagues at the Foreign and Commonwealth Office (FCO) and Department for International Trade (DIT), building close working relationships with embassies around the world, in designing and delivering major first-class events at home and overseas or virtually (travel-permitting).

You will also provide strategic communications advice across Ministry of Justice courts and justice policy, with potential opportunity to develop and deliver additional campaigns. You will be flexible in your approach and quick to respond to new priorities. This is a unique opportunity to work on an international and domestic portfolio, communicating top government priorities to a wide range of audiences from senior lawyers to charities supporting the most-disadvantaged.

Have you got strong experience of leading campaigns, both paid-for and no-cost, to deliver a high return on investment? Do you have a strong track record of establishing insight to set stretching objectives, and meeting them? Are you as confident setting the strategic direction for a campaign, as you are in delivering it through high impact, events and engagement at home and abroad? If so, you could be the perfect candidate for this role.

The job is based in the Strategic Communications and Campaigns team (part of Communication and Information Directorate). You will work alongside an existing Band A (G7) who leads campaigns for the prison and probation policy area, and be part of a wider team including digital, external affairs and strategic communications. Your role will involve working with policy and communications colleagues, Ministers, private offices and Special Advisors to define communications objectives, understand audiences, create content for external channels and evaluate the impact and success of communications activity.

Key responsibilities

  • Developing and implementing the Legal Services Are GREAT campaign strategy aimed at overseas legal buying audiences – encouraging them choose the UK for their legal advice.
  • Using the OASIS strategic approach (Objectives, Audience Insight, Strategy/Ideas, Implementation, Scoring/Evaluation) to implement and evaluate the campaign.
  • Creating compelling content, activity and events that increase positive perceptions of the UK’s legal offer and propensity to buy UK legal services.
  • Delivering a first-class customer journey to take audiences from awareness to understanding to action (converting leads into business wins).
  • Leading the ‘Legal Services are GREAT’ Campaigns Team – comprising one Band B (SIO) and two Band Cs (IOs).
  • Working collaboratively with policy and communications colleagues, Ministers, private offices, Special Advisors, Other Government Departments, British Embassies, and the legal sector to further campaign goals.
  • Advising on and developing strategic communications approaches, including creating new campaigns, across new and existing MOJ priorities as required.

Person Specification

  • Passionate and energetic campaigner with a proven track-record of delivering successful, integrated marketing campaigns, preferably with international experience.
  • Ability to work under pressure, managing competing priorities and delivering at pace.
  • Confident communicator and excellent relationship-builder who can work with ministers and influence senior leaders, stakeholders and building alliances to support campaign delivery.
  • First-class strategist, able to see the bigger picture and align campaign goals to the department’s objectives
  • A motivational leader with strong line management skills and an ability to develop a talented team.
  • Excellent written and oral communications skills.

Knowledge, Skills & Experience:

You are expected to be proficient in each of the Government Communication Service (GCS) competencies to Band A/Grade 7 level, particularly skills and knowledge under the ‘Campaigns and Marketing’ discipline. You should examine this on the GCS website:

https://gcs.civilservice.gov.uk/professional-development/competency-framework

Additional Information

Working Arrangements & Further Information

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on ‘modernised’ terms in their current post or onto ‘unmodernised’ MoJ terms if they are on ‘unmodernised’ terms at their current post. Details will be available if an offer is made.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.

Benefits

The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.

Pension

The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.

Training

The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.

Support

  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits,retail vouchers and discounts on a range of goods and services.
  • For any moves across the Civil Service may have implications on your ability to carry on claiming childcare vouchers
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Networks

The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

1-      To Shared Service Connected Ltd (0845 241 5358 (Monday to Friday 8am – 6pm) or e mail Moj-recruitment-vetting-enquiries@gov.sscl.com);

2-      To Ministry of Justice Resourcing (resourcing-services@justice.gov.uk);

3-      To the Civil Service Commission (details available here)

The Civil Service embraces diversity and promotes equality of opportunity.

There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

Grading Structure Review

The Ministry of Justice is currently undergoing a review of posts which are currently graded at Band A to realign our grading structure with the majority of the wider Civil Service.

Posts advertised at Band A may be graded at either Grade 6 or Grade 7 once the review has taken place.