Senior International Campaigns Adviser

GREAT Legal Services

January 2026

About the role   

This is a fantastic opportunity to join one of the most successful campaign teams in government and play your part in our work to promote the UK’s legal services around the world. 

You will play a role in developing and delivering outstanding communications both in the UK and in a variety of international markets (our recent projects have included activity in Canada, Singapore, USA and Mexico).

This is a chance for a talented communications professional to work on our high-profile GREAT Legal Services campaign, part of the UK Government’s flagship international marketing campaign “GREAT". 

We are part of the award-winning Campaigns, Digital and Insight team at the Ministry of Justice (MoJ) and you may also have the opportunity to get involved with work on some of our domestic campaigns, which include raising awareness of support for victims and reducing violence against women and girls.

The GREAT Legal Services campaign supports delivery of one of MoJ’s priority objectives - to boost the role of the justice system and legal services in contributing to UK economic growth.

Across MoJ we are guided by our shared values - purpose, humanity, openness and togetherness. We believe in our purpose, providing justice for our society; we care about each other and those we work with, we show them humanity; we are open to learning and innovating, both in ourselves and the things we do; and we want to work together, collaborating with colleagues throughout MoJ and far beyond. 

We provide a truly flexible culture including working from home, job-sharing and part-time work to support our people in being the best they can be. 

We welcome and encourage applications from everyone, including groups currently underrepresented in our workforce and pride ourselves as being an employer of choice. Find out more about how we champion diversity and inclusion in the workplace. 

Job description 

As Senior International Campaigns Advisor, you will support development and delivery of top quality communications to drive awareness of, and engagement with, the UK’s world class legal systems and expert professionals. 

You will work with a range of stakeholders, including legal professionals, other government departments and UK embassies, and help to deliver insight and evidence-based programmes which support UK exports. 

You will produce written and social media content and be organised and adaptable to co-ordinate in-person events. You will work with senior internal and external stakeholders. 

You would be expected to travel with the team to conduct campaign activity in UK regions and internationally. 

You should also be open to working on other campaigns delivered within the team, should the need arise to support other departmental priorities.

The role is ideal for a dynamic and creative communicator who is passionate about delivering first class communications and campaigns and comfortable working in a fast-paced environment. 

You will report to the Head of International Campaigns.  

Key responsibilities 

• Lead planning and implementation of detailed insight-led communication campaigns.

• Manage work to deadline, focusing on delivering objectives.  

• Work with the Head of International Campaigns and other team members to partner with internal and external stakeholders to deliver communications. 

• Lead on delivery of events in UK and internationally.    

• Lead on development of high quality written content for external communications channels, including social media, and work with international, regional and consumer media to deliver stories that extend our reach to new audiences.  

• Manage and motivate project teams to help you to deliver on the above.

• Procure and manage delivery partners for marketing, events and creative design.

• Identify risks and opportunities for our communications and within stakeholder relationships.

• Work with other team members to evaluate and report campaign progress and outcomes and embed learning into ongoing work. 

• Develop strong sector and market knowledge, and a good understanding of the business priorities for different policy areas, helping to anticipate and identify conflicting priorities and flagging risks by working closely with policy teams.

• Champion our work across government, collaborating and building relationships with colleagues across the MoJ, other government departments, external organisations, firms and stakeholders, and colleagues in embassies and regional hubs around the world. 

Skills, experience and attributes 

• You must have proven experience delivering communications campaigns within government, or for a similar organisation.

• Adaptable, collaborative and strong team player able to work at pace. 

• Great communication skills and experience of producing content for a variety of channels.  

• Strong written skills and the ability to get to grips with complex issues  

• Creativity and keenness to develop and deliver innovative, low and no cost external communication campaigns, using digital, owned, earned and offline channels.  

• Proactive, with good organisational and planning skills. 

• Able to develop good working relationships inside and outside government. 

• Understanding of insight, data and evaluation to measure and inform communications outcomes and a keenness to act on results to improve future activity.  

• Confident presenting and giving advice to senior stakeholders. 

• Experience of producing content for a variety of media outlets and digital platforms. 

• Previous experience working at international level is preferred and an interest in international work and the legal services sector is essential.

Civil Service Behaviours

We'll assess you against these behaviours during the selection process:

• Delivering at Pace

• Seeing the Big Picture

• Making Effective Decisions

• Working Together

Along with four Government Communication Service Technical skills:

• Insight

• Ideas

• Implementation

• Impact